The AI Sales Specialist — AI Strategy & Advisory for Mid-Market

Sound familiar?

Some indications your current AI setup is broken.

→ The AI bill keeps climbing, and nobody can say why.
→ It gives a different answer to the same question, twice in a row.
→ It sounds confident, even when it's wrong.
→ It worked in the demo. It falls apart on your real data.
→ Your team quietly stopped using it and went back to doing it by hand.
→ Nobody can explain why it made the call it made.
→ It broke after an update, and you found out from a customer.
→ The board asks if it's working, and you don't have a number.

Why now

Three things changed. Together they made this the moment.

Shift 01

Access stopped being the barrier

Reaching a world-class model now takes a few lines of code, no research team, no infrastructure to own. The question moved from "can we get to it" to "do we know what to build."

Shift 02

Capability crossed the line

The models got good enough for real work, not just demos, reasoning, long context, tool use. Things that failed a pilot two years ago now hold up in production.

Shift 03

The bottleneck moved

With access and capability handled, the scarce skill is judgment: where AI fits your motion, how to build it to last, and the discipline to leave it out where it doesn't belong.

What it means for you

The real risks right now.

When everyone's rushing to deploy AI, these are the bets you don't want to lose.

Risk

Pilot purgatory

95% of AI pilots deliver zero revenue. Your team shipped something, nothing changed. No one knows why, and you don't know what to do next.

Risk

Can't prove ROI

You spent six figures on AI. Can you show the CFO it's worth it? Can you tell the board when they ask? Most mid-market leaders can't.

Risk

Narrative drift

Your ads promise one thing, your website another, your sales team opens with a third. Buyers see the incoherence and slow down, pipeline moves slower, deals close later.

Risk

Shadow AI sprawl

Your team is already using ChatGPT, Claude, and tools you don't know about. You have zero visibility, zero governance, and wasted spend across the org.

Our approach

Five commitments that shape everything we do.

Where to point it

Which AI moves actually create leverage in your business, and which to skip, including telling you when a simple prompt beats an agent. The honest map, not the hype.

Prove it works

A number you can show your board, real measurement, not vanity metrics, so you know if your AI is actually worth the investment.

Hype vs reality

Cut through the noise on what the data actually says about AI value and deployment, so your board can make real decisions.

Proof & credibility

Registered Claude Partner, 30+ years in enterprise sales, and work with teams like KPN, PwC and Kaspersky. I hold myself to the same bar: I run a second company, RugbyFit, day to day through Claude. When a dashboard once said a campaign had failed, I checked twice. It hadn't.

Cut what you're overpaying

Most teams pay full price for the same context, every single call, and never check if it has to be that way. Fixing it can cut token costs by up to 90%, real budget freed up for the AI that actually moves the number.

The approach

You don't need an AI team. You need the right calls made, and made real.

The short version

Most AI fails because somebody skipped the diagnosis and jumped straight to implementation. I do the opposite: figure out what's actually broken, which moves drive real revenue, and then measure it so you know it's real. If AI isn't the answer for your business, I'll tell you.

How it gets done is my job. The results are yours.

Book an AI Reality Check

Free download

The 10 Commandments of Moving to AI

One page of hard-won rules for pointing AI at the right thing, and knowing it works. Print it, stick it on the wall, and use it to guide the decisions that actually matter.

✓ Ten rules that keep you from building the wrong thing
✓ Designed to print at A4 and live on your wall
✓ Written from real AI-in-sales practice, not hype

Preview of the 10 Commandments one-pager

Get the free one-pager

Name and email, and it's yours.

You're in.

Your one-pager is ready below. I've also sent a quick email to confirm your address, tap the link in it to stay on the list.

Download the PDF Or book a straight, no-pitch call →

About

AI should make your sales team sharper and more human, not replace the relationship.

The AI Sales Specialist is the consulting practice of de Best Digital BV, helping revenue teams put AI to work without the hype.

I've spent 30+ years in enterprise sales across IT, cybersecurity, SaaS, and supply chain, including a 20-month digital transformation at a mid-market firm. I've seen every failure mode: pilots that returned nothing, boards rushing AI, teams lost in the tools.

I give you what you need to make the two hardest calls yourself: what is worth building, and the proof that it works. When AI isn't the answer, you hear that too. This is about judgment, not tooling, deciding what to build, knowing when to leave it out, and proving what worked.

Experience across

KPNPwCKasperskyFujitsuTransimpactComplan ValensAvercastNorman Data Defence

Part of the Claude Partner Network.

A Registered Partner in the Claude Partner Network, keeping the advice grounded in current, practical AI capability rather than yesterday's assumptions.

Registered Partner

Contact

Let's find where AI fits in your business.

A 30-minute AI Reality Check. I'll look at your AI investments, show you what's working and what's broken, and leave you with a one-page view of what to build next, whether or not we work together. If AI isn't the answer for you, I'll tell you.

Book an AI Reality Check Email instead